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If you re still nervous about creating
a familiar one, but the process and
web-kitten
designs for a global market, Lipton has
the need are the same
 RONNIE LIPTON
some final advice.  Your job as a designer
"  A client of mine sent some stuff to China
for print, and her logo used a script font.
is to create designs that connect with your
They didn t have it on their system and
connected characters, says Adel Eldardiry, audience, whether global or domestic, she
supplied her a proof of something they
who developed Flaraby  an application says.  Designs that connect won t offend.
considered to be a close match. It was
that enables designers to combine Arabic Getting there with an unfamiliar global
nothing like it, so I had to knock together a
text with English in both Flash and HTML. audience is scarier than with a familiar
quick tag and send it over. On reflection, I
But even when a design features no domestic one, but the process and the need
wonder if there are different styles of their
written elements, the way your intended are just the same. written language and how easy it is to
identify the differences.
audience scans a page or screen will affect
thatblokemike
the arrangement and design of icons and INFO
elements marketed to those countries. www.global-reach.com
Read more about this topic, and more, on
Clearly creating a design that works www.newhive.com
the Computer Arts forum: http://forum.
universally is going to be difficult, which Designing Across Cultures is published
computerarts.co.uk
is why websites are often localised for by How Design Books
April 2006
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